Niche research
TGGET

METHODOLOGY

How TGGET measures a niche

Every page of the catalog and every report is built the same way: first the numbers are measured, then a verdict is computed from them by rules, and only then a language model writes the explanation and the plan. This page says what is measured, where, when, and what the numbers cannot tell.

What is measured

  • Search demand: average monthly searches for the phrase and for the phrases around it, with two years of history.
  • Sub-niches: the strongest related phrases are scanned as topics of their own and ranked by demand, product intent and how specific they are.
  • Search results: for the strongest phrases the results are opened and sorted into product sites, listings, media and forums. A result held by large products is strong, one held by forums and thin pages is weak.
  • App stores: competing apps for the phrase, their ratings and freshness, and what people complain about in recent reviews of the leaders.
  • Paid traffic: the cost of a click and how hard advertisers compete for the phrase.
  • Public interest and communities: fresh discussions and launches among developers and makers, and interest in the topic outside search.

Where and when

  • Demand is measured in the country of the language of the phrase: English phrases in the United States, other languages in their own countries. The country is named on the page of the niche.
  • Every number carries its date. A page of the catalog shows when the research was last refreshed, and a followed niche is measured anew every month.
  • Demand is an average of monthly searches, not the number of people and not the number of customers.

How the verdict is computed

  • Five factors are scored from the numbers: demand, its change over a year, competition in the app stores, the strength of the search results and the cost of paid traffic.
  • Each factor adds or takes away points. The sum, from -6 to +5, gives the verdict: Worth building, Needs validation or No niche.
  • The same numbers always give the same verdict. The table “How the verdict was reached” on every page shows the value, the level and the score of each factor, so the verdict can be checked line by line.
  • Confidence says how much was measured: high when all five factors have numbers, lower when some are missing or when one factor measured differently would change the verdict.
  • Too little demand, or app stores held by very large apps, never give “Worth building”, whatever the rest adds up to.
  • Regulated fields such as finance, health or gambling cap the verdict: a license or an approval stands between the idea and the market, and the numbers do not show it.

What the language model does

  • It explains the verdict in words and writes the plan: customer pains with evidence, positioning, the scope of an MVP, napkin economics, the SEO plan, store listing texts, name options and launch channels.
  • It does not choose the verdict and does not invent the numbers: it receives both.
  • Its text is evidence to check. Prices, acquisition costs and revenue in the report are estimates with the assumptions written next to them.

What the numbers cannot tell

  • Search interest shows that people look for something, not that they will pay for it.
  • Counts of related phrases overlap, so they must not be added together.
  • A market with no searches yet can still exist: a new kind of product has nothing to be measured by.
  • The competition is a snapshot of the day of the research. A page says when it was taken.

What the catalog shows

  • A page of the catalog is a finished research that its author left open, or one we ran ourselves. It shows the phrase and what was measured.
  • The description a person typed, their name and their email are never shown.
  • Every page passes moderation before it is listed.
  • The freshest research of a phrase is the one on display.

Quoting the numbers

You are welcome to quote the numbers of the catalog with a link to the page they come from. Name the source as TGGET and keep the date of the research next to the number: demand and competition change.

Questions about the method: admin@tgget.com.