Should you build a product in this niche? An answer from the numbers: search demand, competitors, napkin economics and what to build first.
Updated · How TGGET measures a niche
Verdict · confidence: medium
The astrology app market is declining (-45% YoY) and highly contested by giants like Co-Star and Nebula. While search SERPs are open (2/3 weak), the high CPC ($3.64) and negative user sentiment toward current leaders create a narrow window. The 'maybe' verdict reflects the risk of entering a shrinking market with expensive traffic, despite clear opportunities to differentiate via positive AI and transparent pricing.
| Factor | Value | Level | Score |
|---|---|---|---|
| Demand | 12,100 searches a month | high | +1 |
| Change over a year | -45% over a year | declining | -1 |
| App store | 20 of 47 apps with 10,000+ ratings, median 6,527 ratings | contested | 0 |
| Search results | 2 of 3 checked search results are weak, 0 strong | open | +1 |
| Paid traffic | $3.64 a click, people pay in this niche | medium | 0 |
Sum of scores: +1. The verdict is computed by rules from the numbers of the research; its explanation is written by the model.
Source: TGGET, researched on 27 September 2026.
Entry point: "co-star astrology app": 5,400 searches a month, weak search results.
Positioning
A transparent, positive AI-powered astrology companion that focuses on self-discovery and constructive insights, avoiding the negativity and aggressive paywalls of competitors.
For whom: Millennials and Gen Z users seeking spiritual guidance, self-reflection, and daily horoscopes who are frustrated with negative predictions and hidden costs in existing apps.
Main job: Provide accurate, positive, and personalized astrological insights without hidden fees or negative emotional manipulation.
Platform
IOS+ANDROID
Monetization: Freemium with transparent subscription · Competitors like Co-Star and Nebula use freemium models; users complain about hidden fees, suggesting transparency as a differentiator.
1Users feel the app feeds negativity and doom, causing anxiety rather than comfort. strong
Evidence: 12 complaints from reviews; Co-Star users cite 'negative and wrong' predictions and 'doom and gloom 24/7' (7 complaints).
What the product does: Implement a 'positive framing' algorithm that highlights growth opportunities and constructive advice.
2Users are frustrated by hidden paywalls, unexpected charges, and poor customer service. strong
Evidence: 12 complaints from reviews; Nebula users report 'deduction without request' and 'confusing billing' (5 complaints).
What the product does: Offer a clear freemium model with upfront pricing and easy subscription management.
3Users want personalized, AI-driven insights but find current AI implementations 'off-putting' or generic. medium
Evidence: 10 informational queries for 'ai powered astrology app' and 'personalized astrology app' (1,720 total volume).
What the product does: Use AI for deep personalization based on birth charts while maintaining a human-like, empathetic tone.
| Feature | Pain | Priority | Why |
|---|---|---|---|
| Positive AI Horoscope Engine | №1 | must | Addresses the primary pain point of negativity found in 7 Co-Star complaints. |
| Transparent Subscription UI | №2 | must | Mitigates billing complaints from 5 Nebula users and builds trust. |
| Personalized Birth Chart Analysis | №3 | should | Meets the demand for 'personalized astrology app' (2,400 volume) and differentiates from generic horoscopes. |
| Vedic Astrology Module | №3 | later | Targets underserved niche with 480 volume and less competition than general horoscopes. |
| Competitor | Type | Pricing | App | Score |
|---|---|---|---|---|
| holisticism.com Holisticism | SaaS | no | no | — |
| costarastrology.com Co – Star: Hyper-Personalized, Real-Time Horoscopes | site | no | no | — |
| astrosage.com AI Astrology - Free Online Horoscope & AI-Powered Online Astrologer | SaaS | yes | yes | — |
| mynaksh.com MyNaksh — AI Vedic Astrology, Free Kundli, Horoscope & Astrologer Chat | SaaS | no | yes | — |
| chani.com Home | CHANI | site | no | no | — |
| Co–Star Personalized Astrology Co-Star Astrology Society | App Store | free | yes | 4.8 · 205,711 |
| Nebula: Spiritual Guidance Spiritual Nebula Limited | App Store | free | yes | 4.6 · 170,788 |
| The DailyHoroscope Comitic Inc. | App Store | free | yes | 4.9 · 96,180 |
| Faladdin Astrology & Horoscope Truemium Ou | App Store | free | yes | 4.6 · 89,957 |
| CHANI: Your Astrology Guide Chani Nicholas Incorporated | App Store | free | yes | 4.9 · 59,049 |
Price
$4.99/month or $29.99/year for premium features
Competitors like Co-Star and Nebula charge similar rates; users are willing to pay for quality but resent hidden costs.
Does it add up
Economics break even in ~4 months if retention holds. High CAC requires strong organic growth via open SERPs to offset.
Customer acquisition cost
$18.20 (Assuming $3.64 CPC and 20% conversion rate from click to paid user)
Paid search: CPC $3.64 · bids $1.18–$5.76 · competition: Low
Revenue per customer
$59.80 (Assuming $4.99 monthly price and 12-month retention)
Assumptions to validate:
Product · 30 · 30,380
co-star astrology app (5,400) · personalized astrology app (2,400) · good astrology app (1,900) · astrology zone app (1,300) · ai powered astrology app (1,000) · astrology zone horoscopes app (1,000)
Commercial · 1 · 1,000
astrology free app (1,000)
Comparisons · 9 · 2,790
best astrology app (1,900) · best free astrology app (320) · best astrology app reddit (210) · best free astrology app for android (70) · best vedic astrology app (90) · best astrology app birth chart (70)
home · Core
title: Positive AI Astrology App | Transparent Insights (48)
H1: Get Positive, Personalized Astrology Insights
description: Discover your future with our AI-powered astrology app. No negativity, no hidden fees. Get personalized horoscopes and birth chart readings. (140)
astrology app · ai powered astrology app · personalized astrology app
Target weak SERPs for 'astrology app' and 'ai powered astrology app'.
comparison · Comparisons
title: Best Free Astrology App vs Co-Star & Nebula (43)
H1: Why Our Astrology App is Better Than Co-Star
description: Compare our transparent, positive astrology app with Co-Star and Nebula. See why users are switching for better insights and fair pricing. (138)
best astrology app · best free astrology app · co-star astrology app
Leverage negative sentiment towards Co-Star and Nebula in comparison content.
blog · Informational
title: How to Read Your Birth Chart (28)
H1: A Beginner's Guide to Birth Charts
description: Learn how to interpret your birth chart with our easy-to-follow guide. Understand planetary positions and their impact on your life. (132)
vedic astrology app · personalized astrology app
Target informational queries to build authority and drive organic traffic.
| Topic | Format | When | Phrases |
|---|---|---|---|
| Positive Astrology vs Negative Horoscopes | article | January | positive astrology app · avoid negative horoscopes |
| Vedic Astrology Explained | guide | March | vedic astrology app · kp astrology app |
| How to Choose the Best Free Astrology App | comparison | February | best free astrology app · astrology free app |
Yes, our core astrology features are free. We offer a premium subscription for advanced AI insights and personalized readings, with no hidden fees.
Our AI focuses on positive, constructive insights and personal growth, avoiding the negative and doom-laden predictions found in other apps.
Yes, we include Vedic astrology modules in our premium tier, offering deep insights into your birth chart and planetary influences.
Name: Positive Astrology AI (21/30)
Subtitle: Personalized Horoscopes (23/30)
Keywords: horoscope,birth chart,vedic,spiritual,mindfulness,zodiac,tarot,meditation (73/100)
Category: Lifestyle
Promotional text: Discover positive, personalized astrology insights without the negativity. Start your journey today.
Screenshots:
Name: Positive Astrology AI App (25/30)
Short description: Get positive, personalized astrology insights with AI. No negativity, no hidden (79/80)
Key phrases: astrology, horoscope, birth chart, vedic, ai, spiritual, mindfulness, zodiac, tarot, meditation, positive, personalized
Experience astrology like never before with our positive, AI-powered astrology app. Unlike Co-Star and Nebula, we focus on constructive insights and personal growth. Our transparent freemium model ensures you get value without hidden costs. Explore Vedic astrology, birth chart analysis, and daily horoscopes designed to uplift and empower you. Join thousands of users who have switched for a better astrological experience.
The research has no Google Play data: recommendations rely on queries and the App Store.
Benchmarks: 4.5+ (Targeting above Co-Star's 4.79 and Nebula's 4.57 by addressing negativity) · 1,000+ (Initial goal to establish social proof) · Localizations: en, es, fr, de, pt
| Name | .com | .app | App Store | Why |
|---|---|---|---|---|
| AstroPos astropos | taken | free | free | Short, memorable, combines 'Astrology' and 'Positive'. |
| LuminaAstro luminastro | taken | free | free | Evokes light and clarity, contrasting with 'doom and gloom'. |
| ZenithChart zenithchart | taken | — | free | Suggests peak insights and structured analysis. |
| VedaLight vedalight | — | — | free | Highlights Vedic focus and positive illumination. |
| AuraAI auraai | — | — | free | Modern, tech-forward, emphasizes AI and personal aura. |
Domains checked via RDAP, names via the App Store. Check trademarks before registering.
Astrology That Uplifts, Not Depresses
Join the movement for positive, transparent, and personalized AI astrology. No hidden fees, no doom-scrolling.
We focus on positive, constructive insights and transparent pricing, avoiding the negativity and hidden fees that frustrate users of other apps.
Yes, core features are free. Premium features are clearly priced with no hidden costs.
| Channel | What the data supports | First step | Effort | When |
|---|---|---|---|---|
| SEO for Weak SERPs Organic search | 2 out of 3 checked SERPs are weak, offering easy organic entry for 'astrology app' and 'ai powered astrology app'. | Create landing pages for 'astrology app' and 'ai powered astrology app' with positive, transparent messaging. | medium | now |
| App Store Optimization App stores | High competition but clear differentiation opportunity via positive messaging and transparent pricing. | Optimize app name, subtitle, and keywords for 'positive astrology' and 'transparent pricing'. | low | now |
| Reddit & HackerNews Communities | High engagement on astrology topics (89 total mentions) and negative sentiment towards Co-Star/Nebula. | Engage in r/astrology and r/technology, sharing positive user stories and transparent business model. | medium | at launch |
| Google Ads Paid traffic | CPC is $3.64, which is high but manageable with strong conversion rates and open SERPs. | Launch targeted ads for 'best free astrology app' and 'ai powered astrology app' with positive messaging. | medium | at launch |
| YouTube Guides Content and video | Informational queries for 'how to read birth chart' and 'vedic astrology' show high intent. | Create video guides on 'How to Read Your Birth Chart' and 'Vedic Astrology Basics'. | high | later |
| Influencer Collaborations Partnerships and integrations | Astrology influencers have strong followings and can drive organic downloads. | Identify micro-influencers in the spiritual/wellness niche and offer free premium access. | medium | later |
Metrics:
Interview questions:
| Risk | What to do |
|---|---|
| High user churn due to declining market trend. | Focus on high-retention features like personalized birth charts and community building. |
| High CAC from paid search. | Prioritize organic growth through SEO and community engagement. |
| Negative sentiment towards AI in astrology. | Ensure AI outputs are positive, constructive, and allow user control. |
| Competition from established giants. | Differentiate via transparency, positive tone, and specialized Vedic content. |
The report was written by a language model from the collected research data and may be inaccurate; each recommendation cites its source, verify it against the raw data. Generated 2026-09-27T18:03:17+00:00.
Data: search demand, search results, the App Store, public-interest and developer community signals. The verdict is computed by rules from these numbers; the explanation and the plan are written by a language model. Both are evidence to check, not a promise.
There is demand, but not everything is in its favour. TGGET scored “astrology app” +1 on a scale from -6 to +5. In its favour: demand is high, search results are open. Against it: interest is falling. The verdict is “Needs validation”.
TGGET measured 12,100 monthly searches for “astrology app” in the United States in September 2026. Search interest fell by 45% over a year.
2 of 3 checked search results are weak and 0 are strong. 47 competing apps were found in the App Store; 20 of them have more than 10,000 ratings, and the median app has 6,527 ratings.
A click in paid search costs about $3.64, and competitors in this niche charge for their products.
Through “co-star astrology app”: 5,400 searches a month and weak search results.
TGGET computes the verdict by rules from five measured factors: demand, its change over a year, competition in the app stores, the strength of the search results and the cost of paid traffic. Each factor adds or takes away points and the sum decides, so the same numbers always give the same answer. A language model writes the explanation and the plan; it does not choose the verdict.
Three full researches are free: demand, sub-niches, competitors, App Store and community signals, and a report like this one. Type a phrase or describe the idea in your own words.
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