Should you build a product in this niche? An answer from the numbers: search demand, competitors, napkin economics and what to build first.
Updated · How TGGET measures a niche
Verdict · confidence: high
Entering the general 'coloring app' market is not recommended due to high dominance by giants (78% share) and saturated App Store. However, the niche is open for a focused sub-niche strategy targeting specific devices (iPad) or features (ad-free), where search SERPs are weak and competition is lower.
| Factor | Value | Level | Score |
|---|---|---|---|
| Demand | 12,100 searches a month | high | +1 |
| Change over a year | 0% over a year | stable | 0 |
| App store | 35 of 45 apps with 10,000+ ratings, median 85,307 ratings | divided among giants | -2 |
| Search results | 2 of 3 checked search results are weak, 0 strong | open | +1 |
| Paid traffic | $2.74 a click, people pay in this niche | medium | 0 |
Sum of scores: 0. The verdict is computed by rules from the numbers of the research; its explanation is written by the model.
Source: TGGET, researched on 29 September 2026.
Entry point: "app coloring book": 12,100 searches a month, weak search results.
Positioning
A premium, distraction-free coloring experience for iPad users, focusing on high-quality art and ad-free relaxation.
For whom:
Main job: Help users relax and express creativity through structured coloring activities without interruptions from ads or complex interfaces.
Platform
IOS
Monetization: Freemium with ad-free subscription · Users search for 'ad free coloring app' (90 queries) and 'best free coloring app for adults without ads' (90 queries), indicating willingness to pay for an ad-free experience.
1I want to color but hate seeing ads every time I finish a page. strong
Evidence: 90 queries for 'ad free coloring app' and 'best free coloring app for adults without ads' indicate a clear desire for an ad-free experience.
What the product does: Offer a premium subscription or one-time purchase model that removes all advertisements.
2Most apps are too cluttered or hard to use on my large iPad screen. medium
Evidence: 1,300+ queries for 'best coloring app for ipad' and 'ipad coloring app' show a specific demand for iPad-optimized experiences.
What the product does: Design a UI specifically for iPad with Apple Pencil support and large, intuitive controls.
3I don't know how to draw, so I need guided coloring with numbers. medium
Evidence: 6,600 queries for 'coloring app with numbers' indicate a need for structured, easy-to-follow coloring activities.
What the product does: Include 'color by number' modes that guide users through complex images step-by-step.
| Feature | Pain | Priority | Why |
|---|---|---|---|
| Ad-free premium mode | №1 | must | Directly addresses the pain of ads, supported by 90 queries for 'ad free coloring app'. |
| iPad-optimized UI | №2 | must | Targets the specific demand for iPad apps, supported by 1,300+ queries for 'best coloring app for ipad'. |
| Color by Number mode | №3 | should | Meets the need for guided coloring, supported by 6,600 queries for 'coloring app with numbers'. |
| High-quality art library | — | should | Differentiates from low-quality user-generated content found in many free apps. |
| Competitor | Type | Pricing | App | Score |
|---|---|---|---|---|
| rokform.com Protective Cases & Accessories for Apple iPhone and Samsung | SaaS | yes | no | — |
| colorscape.co Colorscape: Turn Your Photos into Coloring Pages | Free App | site | no | yes | — |
| Happy Color® – Coloring Games X-FLOW LTD | App Store | free | yes | 4.8 · 3,419,870 |
| Color by Number：Coloring Games Wildlife Studios, Inc | App Store | free | yes | 4.7 · 1,798,468 |
| Sandbox - Pixel Art Coloring Alexey Grigorkin | App Store | free | yes | 4.7 · 977,617 |
| Color Pop: AI Coloring Book MWM | App Store | free | yes | 4.8 · 754,615 |
| Pixel Art － Color by Number Easybrain Ltd | App Store | free | yes | 4.7 · 746,345 |
Price
$4.99/month or $29.99/year for ad-free premium
Competitors like Happy Color and Color by Number offer premium subscriptions. The search for 'ad free coloring app' suggests users are willing to pay to remove ads.
Does it add up
Economics do not currently support paid acquisition at scale. CAC ($27.40) exceeds LTV ($14.95). Organic growth and ASO are critical.
Customer acquisition cost
$27.40 (assuming 10% conversion rate from paid search click to subscription)
Paid search: CPC $2.74 · bids $0.85–$3.59 · competition: Low
Revenue per customer
$14.95 (assuming $4.99/month price and 3-month retention)
Assumptions to validate:
Product · 17 · 50,180
app coloring book (12,100) · coloring app with numbers (6,600) · happy coloring app (6,600) · coloring app adults (1,900) · coloring books for adults app (1,900) · coloring pages for adults app (1,900)
Commercial · 11 · 11,200
coloring app free (3,600) · coloring book app free (3,600) · adult coloring app free (1,600) · adult coloring book app free (1,600) · free coloring app for android (140) · free coloring app for ipad (260)
Comparisons · 12 · 5,920
best coloring app for ipad (1,300) · best coloring book app ipad (1,300) · best free coloring app for adults (480) · best coloring app for android (260) · best free coloring app (260) · best free coloring app for android (210)
home · Core
title: Best Coloring App for iPad | Ad-Free & High Quality (51)
H1: Relaxing Coloring App for iPad
description: Discover the best coloring app for iPad. Ad-free, high-quality art, and Apple Pencil support. Perfect for adults seeking relaxation. (132)
coloring app · coloring app for ipad · best coloring app for ipad
Avoid generic 'coloring book' terms; focus on app-specific and iPad-specific keywords.
feature · Product
title: Color by Number for Adults (26)
H1: Color by Number Coloring Game
description: Enjoy guided coloring with numbers. Perfect for beginners and adults looking for a structured, relaxing experience. (115)
coloring app with numbers · coloring by numbers for adults app
Target users looking for structured activities.
comparison · Comparisons
title: Best Free Coloring App for Adults (33)
H1: Best Free Coloring App for Adults
description: Compare the best free coloring apps for adults. Find ad-free options and high-quality art collections. (102)
best free coloring app for adults · best free coloring app
Compete on quality and ad-free experience rather than just being free.
| Topic | Format | When | Phrases |
|---|---|---|---|
| Benefits of Coloring for Adults | article | January | coloring app adults · coloring books for adults app |
| How to Use Apple Pencil for Coloring | guide | December | ipad coloring app · best coloring app for ipad |
Yes, our premium subscription offers a completely ad-free experience, allowing you to focus on relaxation and creativity.
Yes, our app is optimized for iPad and supports Apple Pencil for precise and natural coloring.
Yes, we offer a 'Color by Number' mode that guides you through complex images step-by-step.
Name: Color Relax: Ad-Free (20/30)
Subtitle: iPad & Apple Pencil (19/30)
Keywords: coloring,adults,ad-free,art,draw,pixel,number (45/100)
Category: Entertainment
Promotional text: Experience the best coloring app for iPad. Ad-free, high-quality art, and Apple Pencil support.
Screenshots:
Name: Color Relax: Ad-Free Coloring (29/30)
Short description: Relaxing coloring app for iPad with Apple Pencil support. Ad-free and high-quali (80/80)
Key phrases: coloring, adults, ad-free, relax, iPad, art, draw, pixel, number, book, game, app
Discover the best coloring app for iPad. Our ad-free coloring app offers high-quality art, Apple Pencil support, and a relaxing experience. Perfect for adults seeking stress relief. Enjoy color by number modes and a curated library of art. No ads, just creativity.
The research has no Google Play data: recommendations rely on queries and the App Store.
Benchmarks: 4.7 · 1000 · Localizations: en
| Name | .com | .app | App Store | Why |
|---|---|---|---|---|
| ColorRelax colorrelax | free | free | free | Simple, memorable, and directly relates to the core benefit of relaxation through coloring. |
| AdFreeColor adfreecolor | free | free | free | Highlights the key differentiator of being ad-free. |
| iPadColor ipadcolor | taken | free | free | Targets the specific device niche. |
| PixelRelax pixelrelax | taken | free | similar exists | Combines pixel art and relaxation. |
| ColorByNumber colorbynumber | taken | taken | free | Directly targets the popular 'color by number' search term. |
Domains checked via RDAP, names via the App Store. Check trademarks before registering.
Relaxing Coloring App for iPad
Ad-free, high-quality art, and Apple Pencil support. Perfect for adults seeking stress relief.
Yes, our premium subscription offers a completely ad-free experience.
Yes, our app is optimized for iPad and supports Apple Pencil.
| Channel | What the data supports | First step | Effort | When |
|---|---|---|---|---|
| SEO for iPad-specific keywords Organic search | 2 out of 3 checked queries have weak product competition, making it easier to rank. | Create landing pages for 'best coloring app for ipad' and 'coloring app for ipad'. | medium | now |
| ASO for 'ad-free' and 'iPad' keywords App stores | High demand for ad-free and iPad-specific apps. | Optimize app name, subtitle, and keywords for 'ad-free', 'iPad', and 'relax'. | low | now |
| Reddit and Product Hunt Communities | Product Hunt has 311 recent mentions, indicating interest in new apps. | Launch on Product Hunt with a focus on the ad-free and iPad-optimized features. | medium | at launch |
| YouTube Tutorials Content and video | No YouTube data provided, but tutorials on 'how to use Apple Pencil for coloring' can drive traffic. | Create a tutorial video on 'How to Use Apple Pencil for Coloring'. | high | later |
Metrics:
Interview questions:
| Risk | What to do |
|---|---|
| High competition from giants in App Store. | Focus on niche keywords and ad-free differentiation to avoid direct competition with giants. |
| Low conversion rate from paid search. | Rely on organic growth and ASO rather than paid acquisition initially. |
| User churn due to lack of new content. | Regularly update the art library and introduce new features like color by number. |
The report was written by a language model from the collected research data and may be inaccurate; each recommendation cites its source, verify it against the raw data. Generated 2026-09-29T09:15:31+00:00.
Data: search demand, search results, the App Store, public-interest and developer community signals. The verdict is computed by rules from these numbers; the explanation and the plan are written by a language model. Both are evidence to check, not a promise.
There is demand, but not everything is in its favour. TGGET scored “coloring app” 0 on a scale from -6 to +5. In its favour: demand is high, search results are open. Against it: the app stores are held by giants. The verdict is “Needs validation”.
TGGET measured 12,100 monthly searches for “coloring app” in the United States in September 2026. Search interest is about stable: +0% over a year.
2 of 3 checked search results are weak and 0 are strong. 45 competing apps were found in the App Store; 35 of them have more than 10,000 ratings, and the median app has 85,307 ratings.
A click in paid search costs about $2.74, and competitors in this niche charge for their products.
Through “app coloring book”: 12,100 searches a month and weak search results.
TGGET computes the verdict by rules from five measured factors: demand, its change over a year, competition in the app stores, the strength of the search results and the cost of paid traffic. Each factor adds or takes away points and the sum decides, so the same numbers always give the same answer. A language model writes the explanation and the plan; it does not choose the verdict.
Three full researches are free: demand, sub-niches, competitors, App Store and community signals, and a report like this one. Type a phrase or describe the idea in your own words.
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