Should you build a product in this niche? An answer from the numbers: search demand, competitors, napkin economics and what to build first.
Updated · How TGGET measures a niche
Verdict · confidence: high
The 'flowchart maker' niche presents a high-risk entry due to a significant 33% year-over-year demand decline and a saturated search landscape with no weak SERPs. While the App Store offers an open environment with low median ratings, the economics are unfavorable with high CPC ($18.41) and strong incumbent competition. The declining trend suggests market saturation or a shift to integrated suites, making a standalone product vulnerable. The decision is 'maybe' pending validation of a specific frictionless or AI-driven differentiation strategy.
| Factor | Value | Level | Score |
|---|---|---|---|
| Demand | 27,100 searches a month | high | +1 |
| Change over a year | -33% over a year | declining | -1 |
| App store | 4 of 44 apps with 10,000+ ratings, median 100 ratings | open | +1 |
| Search results | 0 of 3 checked search results are weak, 2 strong | taken | -1 |
| Paid traffic | $18.41 a click, people pay in this niche | expensive | -1 |
Sum of scores: -1. The verdict is computed by rules from the numbers of the research; its explanation is written by the model.
Source: TGGET, researched on 29 September 2026.
Entry point: None of the checked phrases has weak search results.
Positioning
The fastest, frictionless flowchart maker for instant visual thinking. No login, no signup, just draw.
For whom: Students, project managers, and developers who need quick process maps without account creation.
Main job: Create clear process diagrams and flowcharts instantly without administrative barriers.
Platform
WEB+MOBILE
Monetization: Freemium with AI features behind paywall · Competitors like Lucid and Whimsical use paid models. High CPC suggests users are willing to pay for quality. Free tier for basic guest access, premium for AI and advanced exports.
1Users are frustrated by mandatory registration and email verification before accessing basic tools. strong
Evidence: High demand for 'flowchart maker free no sign up' (30 searches) and 'free without login' (110 searches) indicates strong intent for frictionless access.
What the product does: Implement a 'Guest Mode' that allows immediate diagram creation without any account setup.
2Existing tools have steep learning curves and complex interfaces for simple needs. strong
Evidence: Phrases like 'easy flowchart maker' (140 searches) and 'simple flowchart maker' (90 searches) highlight a desire for simplicity.
What the product does: Design a minimalist UI with drag-and-drop simplicity and pre-built templates for common flows.
3Manual creation of complex diagrams is time-consuming and tedious. medium
Evidence: Growing interest in 'flowchart maker ai' (260 searches) suggests a need for automation.
What the product does: Integrate an AI feature that generates flowcharts from text descriptions or rough sketches.
| Feature | Pain | Priority | Why |
|---|---|---|---|
| Guest Mode Canvas | №1 | must | Directly addresses the 'no sign up' pain point identified in commercial clusters. |
| Simple Drag-and-Drop Editor | №2 | must | Meets the demand for 'easy' and 'simple' tools found in core clusters. |
| AI Text-to-Flowchart | №3 | should | Captures the growing 'flowchart maker ai' intent and differentiates from static tools. |
| Instant Export | — | must | Basic utility required for all users, reducing friction in sharing. |
| Competitor | Type | Pricing | App | Score |
|---|---|---|---|---|
| online.visual-paradigm.com Visual Paradigm - онлайновый пакет для повышения производительности | SaaS | yes | no | — |
| app.diagrams.net Flowchart Maker & Online Diagram Software | site | no | no | — |
| smartdraw.com SmartDraw | Easy Floor Plans and Other Layouts | site | yes | no | — |
| whimsical.com Whimsical — The whiteboard for product builders | SaaS | yes | no | — |
| miro.com Рабочее пространство для создания инноваций на базе ИИ | Miro | SaaS | yes | no | — |
| zenflowchart.com Create a new flowchart | SaaS | no | no | — |
| lucid.co Transform Your Business With AI | Lucid | SaaS | yes | no | — |
| genially.com Genially: Create interactive content, presentations, and much more | SaaS | yes | no | — |
| Google Sheets Google LLC | App Store | free | yes | 4.8 · 1,853,075 |
| Numbers: Make Spreadsheets Apple Inc. | App Store | free | yes | 4.6 · 223,130 |
| CollaNote: Notes & PDF Markup Zauberberg Lab Company Limited | App Store | free | yes | 4.7 · 13,768 |
| Microsoft Whiteboard Microsoft Corporation | App Store | free | yes | 4.6 · 12,285 |
| Xmind: AI Mind Map, Brainstorm Xmind Ltd. | App Store | free | yes | 4.8 · 6,970 |
Price
$10/month for Pro, $50/year
Competitors like Lucid and Whimsical charge similar premiums. Paid apps in App Store are rare (1 paid), suggesting web SaaS is the primary monetization path.
Does it add up
Payback period is 5-10 months, which is high. Requires strong organic growth or viral loops to be viable.
Customer acquisition cost
Estimated $50-$100 based on $18.41 CPC and assumed 5-10% conversion rate to paid.
Paid search: CPC $18.41 · bids $2.91–$23.83 · competition: Moderate
Revenue per customer
Estimated $120-$240 based on $10/month price and assumed 3-6 month retention.
Assumptions to validate:
Core · 11 · 38,320
lucidchart flowchart maker (9,900) · flowchart maker (27,100) · flowchart diagram maker (390) · flowchart maker ai (260) · process flowchart maker (210) · easy flowchart maker (140)
Product · 2 · 900
online flowchart maker (880) · flowchart maker tool (20)
Commercial · 20 · 6,140
flowchart online maker free (2,900) · flowchart maker for free (2,900) · online flowchart maker free without login (110) · easy flowchart maker free (30) · flowchart maker ai free (30) · flowchart maker free no sign up (30)
Comparisons · 3 · 240
best free flowchart maker (90) · best flowchart maker (140) · best online flowchart maker free (10)
home · Core
title: Flowchart Maker Online - Free & Easy (36)
H1: Create Flowcharts Online for Free
description: The easiest flowchart maker online. No login required. Create professional diagrams instantly. (94)
flowchart maker · flowchart maker free · online flowchart maker
Compete with Lucid and Draw.io by emphasizing speed and no-login.
feature · Commercial
title: Free Flowchart Maker No Sign Up (31)
H1: Flowchart Maker Free No Sign Up
description: Start creating flowcharts instantly without creating an account. Free, fast, and easy. (86)
flowchart maker free no sign up · online flowchart maker free without login
Target high-intent low-competition phrases.
feature · Core
title: AI Flowchart Maker (18)
H1: AI Flowchart Generator
description: Generate flowcharts from text using AI. Fast, accurate, and easy to edit. (73)
flowchart maker ai · flowchart maker ai free
Differentiate with AI capabilities.
| Topic | Format | When | Phrases |
|---|---|---|---|
| How to Create a Flowchart in 5 Minutes | guide | March | easy flowchart maker · simple flowchart maker |
| Top 10 Flowchart Examples for Business | article | April | process flowchart maker · flowchart diagram maker |
Yes, our basic flowchart maker is free to use without any login or subscription.
No, it is a web-based tool that works in any modern browser.
Yes, you can export to PNG, PDF, and SVG instantly.
Name: Flowchart Maker (15/30)
Subtitle: Easy Diagrams & AI (18/30)
Keywords: diagram,process,generator,sketch,mindmap (40/100)
Category: Productivity
Promotional text: Create flowcharts instantly with AI. No signup required.
Screenshots:
Name: Flowchart Maker - Easy & Free (29/30)
Short description: Create flowcharts online for free. No login, no signup. AI-powered. (67/80)
Key phrases: flowchart, diagram, process, ai, generator, sketch, mindmap, free, online, easy, no login, business
The easiest flowchart maker online. Create professional diagrams, process maps, and flowcharts instantly. No login required. Features AI generation, simple drag-and-drop, and instant export. Perfect for students, managers, and developers.
The research has no Google Play data: recommendations rely on queries and the App Store.
Benchmarks: 4.5 · 100 · Localizations: en, ru
| Name | .com | .app | App Store | Why |
|---|---|---|---|---|
| FlowFast flowfast | taken | free | similar exists | Short, memorable, implies speed and ease. |
| QuickFlow quickflow | taken | taken | similar exists | Directly addresses the 'quick' and 'easy' intent. |
| FlowGen flowgen | taken | taken | free | Highlights the AI generation aspect. |
| FlowFree flowfree | taken | taken | free | Emphasizes the free, no-login aspect. |
| FlowSketch flowsketch | taken | taken | free | Suggests quick, sketch-like creation. |
Domains checked via RDAP, names via the App Store. Check trademarks before registering.
Create Flowcharts in Seconds
The easiest flowchart maker online. No login, no signup, no hassle. Just draw.
Yes, basic features are free forever. No credit card required.
Yes, our web app is fully responsive and works on all devices.
| Channel | What the data supports | First step | Effort | When |
|---|---|---|---|---|
| HackerNews Communities | High engagement (69 total posts) for diagram tools. Users value simplicity and no-login. | Post 'Show HN' for a simple, no-login flowchart maker. | low | now |
| GitHub Communities | High interest (148 total posts) in open-source and simple tools. Good for developer audience. | Open-source the core engine or share a simple template. | medium | at launch |
| SEO Organic search | High volume for 'free' and 'no sign up' keywords. Low competition in specific long-tails. | Create landing pages for 'flowchart maker free no sign up'. | medium | at launch |
| App Store App stores | Open environment with low median ratings. Opportunity to capture mobile users. | Launch iOS app with 'no login' feature highlighted. | high | later |
Metrics:
Interview questions:
| Risk | What to do |
|---|---|
| High CPC and declining demand make paid acquisition unviable. | Focus on organic growth via communities and SEO long-tails. |
| Incumbents like Lucid and Miro may add no-login features. | Build a strong brand around simplicity and speed, which incumbents struggle to match. |
| Low retention due to lack of account lock-in. | Implement cloud sync via email or social login as an optional, non-blocking step. |
| AI features may be inaccurate or slow. | Start with simple text-to-flowchart and iterate based on user feedback. |
The report was written by a language model from the collected research data and may be inaccurate; each recommendation cites its source, verify it against the raw data. Generated 2026-09-29T06:20:50+00:00.
Data: search demand, search results, the App Store, public-interest and developer community signals. The verdict is computed by rules from these numbers; the explanation and the plan are written by a language model. Both are evidence to check, not a promise.
There is demand, but not everything is in its favour. TGGET scored “flowchart maker” -1 on a scale from -6 to +5. In its favour: demand is high, the app stores are open. Against it: interest is falling, search results are held by strong sites, paid traffic is expensive. The verdict is “Needs validation”.
TGGET measured 27,100 monthly searches for “flowchart maker” in the United States in September 2026. Search interest fell by 33% over a year.
0 of 3 checked search results are weak and 2 are strong. 44 competing apps were found in the App Store; 4 of them have more than 10,000 ratings, and the median app has 100 ratings.
A click in paid search costs about $18.41, and competitors in this niche charge for their products.
None of the phrases TGGET checked has weak search results, so there is no easy way in through search.
TGGET computes the verdict by rules from five measured factors: demand, its change over a year, competition in the app stores, the strength of the search results and the cost of paid traffic. Each factor adds or takes away points and the sum decides, so the same numbers always give the same answer. A language model writes the explanation and the plan; it does not choose the verdict.
Three full researches are free: demand, sub-niches, competitors, App Store and community signals, and a report like this one. Type a phrase or describe the idea in your own words.
Start a research