Should you build a product in this niche? An answer from the numbers: search demand, competitors, napkin economics and what to build first.
Updated · How TGGET measures a niche
Verdict · confidence: medium
Decision is 'maybe' with medium confidence. Demand is medium (4,400 monthly searches) and growing (22% YoY). Search is open (3/3 weak SERPs), but App Store is contested by giants (24% share) with high competition. Economics are average ($4.42 CPC). The primary barrier is the semantic ambiguity: 'moving app' refers to physical relocation services (high volume, high competition) rather than software management (low volume, low competition). Entering the software niche is viable but small; entering the relocation niche requires competing with established players.
| Factor | Value | Level | Score |
|---|---|---|---|
| Demand | 4,400 searches a month | medium | 0 |
| Change over a year | +22% over a year, not confirmed by the last 12 months | stable | 0 |
| App store | 11 of 45 apps with 10,000+ ratings, median 1,916 ratings | contested | 0 |
| Search results | 3 of 3 checked search results are weak, 0 strong | open | +1 |
| Paid traffic | $4.42 a click, people pay in this niche | medium | 0 |
Sum of scores: +1. The verdict is computed by rules from the numbers of the research; its explanation is written by the model.
Source: TGGET, researched on 29 September 2026.
Entry point: "moving an app on iphone": 1,000 searches a month, weak search results.
Positioning
A lightweight utility for managing app organization on iOS and Android, focusing on quick reorganization and backup of app layouts.
For whom: iOS and Android users frustrated with manual app rearrangement, cluttered home screens, and those migrating to new devices.
Main job: Help users quickly move, organize, and backup app icons and layouts across screens and devices without manual dragging.
Platform
IOS+ANDROID
Monetization: Freemium · App Store has 45 free apps, 0 paid. Competitors are free. Monetize via premium features like unlimited backups or advanced automation.
1Manually moving apps to the home screen or SD card is tedious and time-consuming. strong
Evidence: 1,000 searches for 'moving an app on iphone'; 590 for 'moving app to home screen'.
What the product does: One-tap automation for moving apps to specific locations or screens.
2Lack of easy tools to move apps to SD cards on Android to save storage. medium
Evidence: 260 searches for 'app for moving apps to sd card android'.
What the product does: Integrated SD card management tool for Android users.
3Frustration with buggy or complex existing solutions for app management. weak
Evidence: Complaints about 'buggy app' and 'not user friendly' in general app reviews (12 complaints).
What the product does: Simple, bug-free, and intuitive UI focused solely on app organization.
| Feature | Pain | Priority | Why |
|---|---|---|---|
| One-tap Home Screen Organizer | №1 | must | Addresses the highest intent phrase 'moving an app on iphone' (1,000 searches). |
| SD Card Mover (Android) | №2 | should | Captures the specific product intent for Android users (260 searches). |
| Layout Backup & Restore | №1 | later | Supports the 'moving app to new phone' cluster (110 searches). |
| Competitor | Type | Pricing | App | Score |
|---|---|---|---|---|
| christianboyce.com Mac & iPhone Answers - By Christian Boyce. Helping people with their Apple stuff since 1987. | SaaS | no | no | — |
| move-app-to-sd-card.en.uptodown.com Move app to SD card for Android - Download the APK from Uptodown | SaaS | yes | no | — |
| Zillow Real Estate & Rentals Zillow, Inc. | App Store | free | yes | 4.8 · 7,236,768 |
| Thumbtack: Home Service Pros Thumbtack, Inc. | App Store | free | yes | 4.9 · 471,036 |
| U-Haul: Moving Made Easier® U-Haul International, Inc. | App Store | free | yes | 4.5 · 218,085 |
| Taskrabbit - Handyman & more TaskRabbit Inc | App Store | free | yes | 4.7 · 45,646 |
| Lugg - Moving & Delivery Lugg | App Store | free | yes | 4.9 · 45,518 |
Price
$0 (Free) + $2.99/mo for Premium
App Store has 0 paid apps; 45 free apps. Competitors are free.
Does it add up
Payback period is ~2.3 months. Economics are viable if retention is maintained.
Customer acquisition cost
$22.10 (Assuming $4.42 CPC and 20% install conversion rate).
Paid search: CPC $4.42 · bids $1.83–$8.89 · competition: Low
Revenue per customer
$11.95 (Assuming $2.99/mo subscription and 40% retention).
Assumptions to validate:
Product · 10 · 7,140
moving an app on iphone (1,000) · moving app to home screen (590) · app for moving apps to sd card android (260) · moving app (4,400) · app for moving apps to sd card (590) · iphone app icons moving (90)
home · Core
title: Moving App - Organize Your Home Screen (38)
H1: Move Apps to Home Screen & SD Card
description: Easily move apps on iPhone and Android. Organize home screen, move to SD card, and backup layouts. (98)
moving app · moving an app on iphone · moving app to home screen
Avoid competing with relocation services by focusing on 'app' and 'screen' keywords.
feature · Product
title: Move Apps to SD Card Android (28)
H1: Move Apps to SD Card on Android
description: Free tool to move apps to SD card on Android. Save storage space easily. (72)
app for moving apps to sd card android · app for moving apps to sd card
Target low-competition Android niche.
| Topic | Format | When | Phrases |
|---|---|---|---|
| How to Move Apps on iPhone | guide | April | moving an app on iphone · moving app to home screen iphone |
| Android SD Card Management | article | Year-round | app for moving apps to sd card android |
Long press the app icon, then drag it to the desired location or home screen.
Yes, use our app to move apps to SD card and free up internal storage.
Name: MoveApp: Organize (17/30)
Subtitle: Home Screen & SD Card (21/30)
Keywords: move,app,android,ios,backup (27/100)
Category: Productivity
Promotional text: Easily move apps on iPhone and Android. Organize your home screen and move apps to SD card.
Screenshots:
Name: MoveApp: Organize Apps (22/30)
Short description: Move apps to home screen and SD card. Organize icons easily. (60/80)
Key phrases: move app, home screen, sd card, organize, android, ios, backup, layout, icons, rearrange, clean, manager
MoveApp helps you organize your apps on iOS and Android. Move apps to home screen, rearrange icons, and move apps to SD card on Android. Simple, fast, and free.
The research has no Google Play data: recommendations rely on queries and the App Store.
Benchmarks: 4.5+ (Targeting median 4.8 of top apps) · 1,916 (Median ratings of top apps) · Localizations: en
| Name | .com | .app | App Store | Why |
|---|---|---|---|---|
| MoveApp moveapp | taken | free | similar exists | Directly matches core keyword 'moving app'. |
| AppMove appmove | taken | free | free | Clear action-oriented name. |
| ScreenOrg screenorg | free | free | free | Focuses on home screen organization. |
| IconShift iconshift | taken | free | free | Describes the action of moving icons. |
| QuickMove quickmove | taken | taken | similar exists | Emphasizes speed and ease. |
Domains checked via RDAP, names via the App Store. Check trademarks before registering.
Move Apps in Seconds
Organize your home screen and move apps to SD card. Simple, free, and bug-free.
Yes, the core moving features are free.
Yes, for home screen organization.
| Channel | What the data supports | First step | Effort | When |
|---|---|---|---|---|
| SEO for 'moving app' keywords Organic search | 3/3 weak SERPs, 4,400 monthly searches. | Create landing page for 'moving an app on iphone'. | low | now |
| App Store Optimization App stores | High competition but low share of giants in specific niches. | Optimize title and keywords for 'move app' and 'sd card'. | low | now |
| Reddit/Forums Communities | Users discuss app organization issues. | Post guide on 'How to move apps on iPhone' in r/ioshelp. | medium | at launch |
| YouTube Tutorials Content and video | Video results appear in SERPs for 'moving app'. | Create 'How to move apps to SD card' video. | medium | at launch |
Metrics:
Interview questions:
| Risk | What to do |
|---|---|
| Semantic ambiguity with physical moving services. | Focus heavily on 'app', 'screen', and 'icon' keywords to avoid competing with Zillow/Thumbtack. |
| Low volume in Android SD card niche. | Expand to general app organization features to increase addressable market. |
| High competition in App Store for general 'moving' keywords. | Target long-tail, low-competition phrases like 'moving an app on iphone'. |
The report was written by a language model from the collected research data and may be inaccurate; each recommendation cites its source, verify it against the raw data. Generated 2026-09-29T09:24:58+00:00.
Data: search demand, search results, the App Store, public-interest and developer community signals. The verdict is computed by rules from these numbers; the explanation and the plan are written by a language model. Both are evidence to check, not a promise.
There is demand, but not everything is in its favour. TGGET scored “moving app” +1 on a scale from -6 to +5. In its favour: search results are open. The verdict is “Needs validation”.
TGGET measured 4,400 monthly searches for “moving app” in the United States in September 2026. Search volume is 22% higher than a year ago, but the last 12 months show no steady rise, so the trend counts as stable.
3 of 3 checked search results are weak and 0 are strong. 45 competing apps were found in the App Store; 11 of them have more than 10,000 ratings, and the median app has 1,916 ratings.
A click in paid search costs about $4.42, and competitors in this niche charge for their products.
Through “moving an app on iphone”: 1,000 searches a month and weak search results.
TGGET computes the verdict by rules from five measured factors: demand, its change over a year, competition in the app stores, the strength of the search results and the cost of paid traffic. Each factor adds or takes away points and the sum decides, so the same numbers always give the same answer. A language model writes the explanation and the plan; it does not choose the verdict.
Three full researches are free: demand, sub-niches, competitors, App Store and community signals, and a report like this one. Type a phrase or describe the idea in your own words.
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