Should you build a product in this niche? An answer from the numbers: search demand, competitors, napkin economics and what to build first.
Updated · How TGGET measures a niche
Verdict · confidence: medium
The niche shows declining demand (-0.45 YoY) and high store competition, but search SERPs are weak (3/3 weak), allowing organic entry. The verdict is 'maybe' due to the negative trend and saturated app store, despite affordable paid traffic. Entry point is 'grocery store shopping list app'.
| Factor | Value | Level | Score |
|---|---|---|---|
| Demand | 2,900 searches a month | medium | 0 |
| Change over a year | -45% over a year | declining | -1 |
| App store | 10 of 45 apps with 10,000+ ratings, median 463 ratings | contested | 0 |
| Search results | 3 of 3 checked search results are weak, 0 strong | open | +1 |
| Paid traffic | $1.61 a click, people pay in this niche | affordable | +1 |
Sum of scores: +1. The verdict is computed by rules from the numbers of the research; its explanation is written by the model.
Source: TGGET, researched on 29 September 2026.
Entry point: "grocery store shopping list app": 6,600 searches a month, weak search results.
Positioning
A simple, shareable shopping list app focused on real-time family collaboration and meal planning integration, cutting through the noise of complex grocery apps.
For whom:
Main job: Create, share, and manage shopping lists in real-time to reduce grocery shopping time and prevent duplicate purchases.
Platform
IOS+ANDROID
Monetization: Freemium · 42 free vs 3 paid apps in App Store; top competitors are free with high ratings.
1I need to update the list while in the store and my partner needs to see it instantly. strong
Evidence: Cluster 'product' phrases: 'shareable shopping list app' (1,000), 'shopping list sharing app' (1,000).
What the product does: Real-time sync across devices for all family members.
2Managing recipes and the shopping list separately is tedious. medium
Evidence: Cluster 'product' phrases: 'meal planner shopping list app' (590), 'meal plan and shopping list app' (590).
What the product does: Import recipes and auto-generate shopping list items.
3Existing apps are too cluttered or require too many clicks to add items. medium
Evidence: General user intent for 'shopping list app' (2,900) implies desire for simplicity.
What the product does: One-tap add from clipboard or voice, minimal UI.
| Feature | Pain | Priority | Why |
|---|---|---|---|
| Real-time shared lists | №1 | must | Addresses 'shareable shopping list app' and 'shopping list sharing app' demand. |
| Recipe import and list generation | №2 | should | Captures 'meal planner shopping list app' intent. |
| Offline mode | — | must | Standard expectation for productivity apps in stores. |
| Competitor | Type | Pricing | App | Score |
|---|---|---|---|---|
| ourgroceries.com OurGroceries | SaaS | no | yes | — |
| outofmilk.com Out of Milk - Free Grocery Shopping List App | SaaS | no | no | — |
| GoWish - Your Digital Wishlist Onskeskyen ApS | App Store | free | yes | 4.8 · 175,792 |
| Lists To do Thomas Tsopanakis | App Store | free | yes | 4.8 · 106,198 |
| Our Groceries Shopping List OurGroceries, Inc. | App Store | free | yes | 4.8 · 84,808 |
| AnyList: Grocery Shopping List Purple Cover, Inc. | App Store | free | yes | 4.9 · 80,678 |
| List Ease: Shared Grocery List inMarket Media, LLC | App Store | free | yes | 4.8 · 53,870 |
Price
Free with Premium subscription for advanced features
Competitors like GoWish, AnyList, and Our Groceries are free; only 3 paid apps exist.
Does it add up
Payback period is long due to high CAC relative to free model; requires viral sharing.
Customer acquisition cost
Assuming 2% conversion from search, CAC is approx $80.50 ($1.61 CPC / 0.02).
Paid search: CPC $1.61 · bids $0.42–$2.35 · competition: Moderate
Revenue per customer
Hypothetical LTV based on 5% monthly retention and $2.99/mo premium.
Assumptions to validate:
Product · 15 · 21,840
groceries shopping list app (6,600) · grocery store shopping list app (6,600) · shopping list app (2,900) · android app shopping list (480) · shareable shopping list app (1,000) · shopping list sharing app (1,000)
Commercial · 1 · 1,300
free shopping list app (1,300)
Comparisons · 9 · 3,840
best app shopping list (1,300) · best grocery shopping list app (1,300) · best shopping list iphone app (260) · best free shopping list app (210) · android best shopping list app (170) · best free shopping list app android (90)
home · Core
title: Best Shopping List App for Families (35)
H1: Create & Share Shopping Lists Instantly
description: The easiest way to create, share, and manage shopping lists with your family. Sync in real-time. (96)
shopping list app · shareable shopping list app · shopping list sharing app
Target weak SERPs for 'grocery store shopping list app'.
feature · Product
title: Meal Planner & Shopping List (28)
H1: Combine Meal Planning with Shopping Lists
description: Import recipes and automatically generate your shopping list. Save time on grocery runs. (88)
meal planner shopping list app · meal plan and shopping list app · meal plan app with shopping list
Capture high-intent meal planning queries.
comparison · Comparisons
title: Best Shopping List Apps 2026 (28)
H1: Top Shopping List Apps Compared
description: Compare the best grocery shopping list apps for iOS and Android. Find the right fit for your family. (100)
best app shopping list · best grocery shopping list app · best free shopping list app
Target comparison queries where competitors have weak listings.
| Topic | Format | When | Phrases |
|---|---|---|---|
| How to share shopping lists with family | guide | January | shareable shopping list app · shopping list sharing app |
| Meal planning for beginners | article | February | meal planner shopping list app · meal plan and shopping list app |
Yes, our core shopping list app is free to use. We offer a premium version for advanced features.
Absolutely. You can invite family members to view and edit your list in real-time.
Name: ShopSync (8/30)
Subtitle: Family Shopping Lists (21/30)
Keywords: grocery,meal,planner,share,list,food,recipe (43/100)
Category: Productivity
Promotional text: The simplest way to shop together.
Screenshots:
Name: ShopSync: Family Lists (22/30)
Short description: Create and share shopping lists instantly with your family. (59/80)
Key phrases: shopping list, grocery list, meal planner, shared list, family app, food tracker
ShopSync helps families manage their grocery shopping with ease. Create shared lists, import recipes, and sync in real-time. Perfect for meal planning and reducing duplicate purchases.
The research has no Google Play data: recommendations rely on queries and the App Store.
Benchmarks: 4.7+ based on top competitors like GoWish (4.77) and AnyList (4.87) · Aim for 100+ ratings in first 3 months to gain visibility · Localizations: en, ru
| Name | .com | .app | App Store | Why |
|---|---|---|---|---|
| ShopSync shopsync | taken | taken | similar exists | Clear, descriptive, and available. |
| ListMate listmate | taken | taken | similar exists | Friendly and implies assistance. |
| GroceryGo grocerygo | taken | taken | similar exists | Action-oriented and relevant. |
| FamilyList familylist | taken | taken | free | Directly targets family sharing intent. |
| SmartShop smartshop | taken | taken | similar exists | Implies intelligence and efficiency. |
Domains checked via RDAP, names via the App Store. Check trademarks before registering.
Shop Together, Save Time
The easiest way to create, share, and manage shopping lists with your family. Sync in real-time.
Yes, the core app is free. Premium features are available via subscription.
Yes, ShopSync is available on both platforms with full sync.
| Channel | What the data supports | First step | Effort | When |
|---|---|---|---|---|
| Organic Search Organic search | 3/3 checked SERPs are weak, offering easy entry for 'grocery store shopping list app'. | Publish landing page and optimize for 'shareable shopping list app'. | medium | now |
| App Store Optimization App stores | High competition (45 apps) but opportunity to differentiate via 'meal planner' niche. | Optimize title and keywords for 'meal planner shopping list app'. | high | at launch |
| Product Hunt & GitHub Communities | Active community interest (2898 PH signals, 14548 GitHub signals) for shopping list tools. | Launch on Product Hunt with a focus on family sharing. | medium | at launch |
| Paid Search Paid traffic | CPC is $1.61 with moderate competition, affordable for testing. | Launch small budget campaign for 'free shopping list app'. | low | later |
Metrics:
Interview questions:
| Risk | What to do |
|---|---|
| Declining market demand (-0.45 YoY). | Focus on niche 'meal planning' to counter general decline. |
| High competition in App Store (45 apps). | Differentiate via family sharing and simplicity. |
The report was written by a language model from the collected research data and may be inaccurate; each recommendation cites its source, verify it against the raw data. Generated 2026-09-29T09:33:26+00:00.
Data: search demand, search results, the App Store, public-interest and developer community signals. The verdict is computed by rules from these numbers; the explanation and the plan are written by a language model. Both are evidence to check, not a promise.
There is demand, but not everything is in its favour. TGGET scored “shopping list app” +1 on a scale from -6 to +5. In its favour: search results are open, paid traffic is affordable. Against it: interest is falling. The verdict is “Needs validation”.
TGGET measured 2,900 monthly searches for “shopping list app” in the United States in September 2026. Search interest fell by 45% over a year.
3 of 3 checked search results are weak and 0 are strong. 45 competing apps were found in the App Store; 10 of them have more than 10,000 ratings, and the median app has 463 ratings.
A click in paid search costs about $1.61, and competitors in this niche charge for their products.
Through “grocery store shopping list app”: 6,600 searches a month and weak search results.
TGGET computes the verdict by rules from five measured factors: demand, its change over a year, competition in the app stores, the strength of the search results and the cost of paid traffic. Each factor adds or takes away points and the sum decides, so the same numbers always give the same answer. A language model writes the explanation and the plan; it does not choose the verdict.
Three full researches are free: demand, sub-niches, competitors, App Store and community signals, and a report like this one. Type a phrase or describe the idea in your own words.
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