Should you build a product in this niche? An answer from the numbers: search demand, competitors, napkin economics and what to build first.
Updated · How TGGET measures a niche
Verdict · confidence: high
The yoga app market is highly contested with declining overall demand and strong seasonality. However, search results for key phrases are weak, indicating an entry point for niche players. The primary barrier is not regulatory but competitive trust; major apps suffer from severe user backlash regarding hidden fees and AI content. Entering the 'chair yoga for seniors' or 'transparent pricing' sub-niches allows bypassing direct competition with giants while addressing specific pain points. The decision is 'maybe' due to high CAC and declining trend, but the open SERPs provide a viable wedge.
| Factor | Value | Level | Score |
|---|---|---|---|
| Demand | 2,900 searches a month | medium | 0 |
| Change over a year | -33% over a year | declining | -1 |
| App store | 16 of 48 apps with 10,000+ ratings, median 4,216 ratings | contested | 0 |
| Search results | 3 of 3 checked search results are weak, 0 strong | open | +1 |
| Paid traffic | $5.15 a click, people pay in this niche | medium | 0 |
Sum of scores: 0. The verdict is computed by rules from the numbers of the research; its explanation is written by the model.
Source: TGGET, researched on 27 September 2026.
Entry point: "free yoga app": 1,600 searches a month, weak search results.
Positioning
A transparent, human-curated yoga app for beginners and seniors, focusing on trust, clear pricing, and accessible chair yoga, avoiding AI-generated 'slop' and hidden subscription traps.
For whom: Seniors seeking low-impact exercise, beginners intimidated by complex yoga, and users frustrated by hidden fees in major apps like BetterMe and Down Dog.
Main job: Provide a safe, easy-to-follow yoga practice without confusing interfaces, hidden costs, or irrelevant AI content.
Platform
IOS+ANDROID
Monetization: Freemium with transparent subscription · Competitors like Down Dog and BetterMe use subscription models. Users complain about hidden fees, so a clear, upfront subscription or one-time fee for premium content is viable.
1Fear of hidden charges and difficult cancellation. strong
Evidence: 12 complaints from BetterMe and Down Dog users citing 'auto-renewal scams', 'unauthorized charges', and 'data loss'.
What the product does: One-time purchase or clear monthly billing with easy in-app cancellation and no hidden fees.
2Distrust of AI-generated content and generic advice. strong
Evidence: Complaints about 'ai slop' and 'repetitive exercises' in Down Dog and BetterMe reviews.
What the product does: Human-curated video content and clear instructor credits.
3Physical limitations and safety concerns. medium
Evidence: High intent searches for 'chair yoga app' and 'yoga for seniors'.
What the product does: Dedicated chair yoga library with modifications for limited mobility.
| Feature | Pain | Priority | Why |
|---|---|---|---|
| Chair Yoga Video Library | №3 | must | Addresses high-intent, low-competition niche 'free chair yoga app for seniors' (260-590 searches). |
| Clear Pricing Model (One-time or Transparent Sub) | №1 | must | Directly counters 'scam' and 'hidden fee' complaints from 12 user reviews. |
| Beginner Onboarding Flow | — | should | Targets 'yoga app beginners' (1,000 searches) and reduces intimidation. |
| Instructor Profiles | №2 | should | Builds trust against 'ai slop' complaints by showing real humans. |
| Competitor | Type | Pricing | App | Score |
|---|---|---|---|---|
| downdogapp.com Down Dog | Занимайтесь йогой где угодно | site | no | yes | — |
| BetterMe Well-Being Coach BetterMe Limited | App Store | free | yes | 4.7 · 712,832 |
| Yoga | Down Dog Yoga Buddhi Co | App Store | free | yes | 4.9 · 326,992 |
| Mindbody: Fitness & Wellness MINDBODY Inc. | App Store | free | yes | 4.9 · 271,671 |
| Bend: Stretching & Flexibility Bowery Digital LLC | App Store | free | yes | 4.8 · 173,851 |
| Yoga Fit | Yoga for Beginners Fast Builder Limited | App Store | free | yes | 4.8 · 119,862 |
Price
$9.99/month or $49.99/year
Competitors like BetterMe charge ~$40-80/year. Down Dog is subscription-based. A mid-tier price with transparency is competitive.
Does it add up
Economics are viable if retention is maintained. LTV ($119.88) > CAC ($51.50), providing a positive margin for marketing spend.
Customer acquisition cost
$51.50 (Assuming 10% conversion from paid search click to paid user, based on $5.15 CPC).
Paid search: CPC $5.15 · bids $1.64–$5.37 · competition: Low
Revenue per customer
$119.88 (Assuming $9.99/month price and 12-month retention).
Assumptions to validate:
Product · 25 · 18,670
down dog yoga app (2,400) · downward dog yoga app (2,400) · yoga nidra app (1,900) · yoga-go app (1,900) · good yoga app (1,000) · yoga app beginners (1,000)
Commercial · 5 · 3,380
free yoga app (1,600) · free chair yoga app (880) · free chair yoga app for seniors (590) · yoga for beginners app free (170) · free face yoga app (140)
Comparisons · 10 · 4,090
best yoga app free (720) · best app yoga (1,000) · top yoga app (1,000) · best chair yoga app (480) · best chair yoga app free (170) · best yoga for beginners app (210)
home · Core
title: Yoga App for Beginners & Seniors | Transparent Pricing (54)
H1: Simple, Transparent Yoga for Everyone
description: Join the yoga app that respects your wallet and your body. No hidden fees, no AI slop. Chair yoga and beginner classes. (119)
yoga app · yoga app beginners · good yoga app
Avoid generic 'best yoga app' claims; focus on transparency and niche.
feature · Product
title: Chair Yoga for Seniors | Safe & Easy (36)
H1: Chair Yoga Classes for Seniors
description: Safe, effective chair yoga exercises designed for seniors and beginners. Improve flexibility and balance from the comfort of your chair. (136)
chair yoga app · free chair yoga app for seniors · best chair yoga app for seniors free
Target the weak SERPs for chair yoga phrases.
comparison · Comparisons
title: Best Yoga App Free vs Paid | Honest Review (42)
H1: Is the Best Yoga App Free Worth It?
description: Compare top yoga apps. We break down hidden fees, AI content, and value. See why transparency matters. (102)
best yoga app free · best app yoga · top yoga app
Capture comparison traffic by highlighting our transparency vs competitors' scams.
| Topic | Format | When | Phrases |
|---|---|---|---|
| How to Start Yoga at Home for Seniors | guide | January (New Year resolution peak) | yoga for seniors app · chair yoga for seniors app |
| Avoiding Yoga App Subscription Scams | article | February | free yoga app · best yoga app free |
We offer a generous free tier with basic chair yoga and beginner classes. Premium content is available via a transparent, upfront subscription with no hidden fees.
Yes, we have a dedicated library of chair yoga and low-impact exercises designed specifically for seniors and those with limited mobility.
No. All our yoga classes are filmed and curated by certified human instructors to ensure safety and quality.
Name: Yoga for Seniors (16/30)
Subtitle: Chair Yoga & Beginners (22/30)
Keywords: chair yoga,flexibility,beginner,meditation,stretching,wellness,health,fitness (77/100)
Category: Health & Fitness
Promotional text: Transparent yoga for seniors and beginners. No AI slop, no hidden fees.
Screenshots:
Name: Yoga for Seniors & Beginners (28/30)
Short description: Safe chair yoga and beginner classes. Transparent pricing, no hidden fees. (74/80)
Key phrases: yoga, chair yoga, seniors, beginners, flexibility, stretching, wellness, health, fitness, meditation, balance, mobility
Experience yoga the right way. Our app focuses on chair yoga for seniors and beginners, offering safe, low-impact exercises. Unlike other apps, we provide transparent pricing with no hidden auto-renewal traps. All content is human-curated, avoiding AI-generated slop. Join thousands of users who trust us for their wellness journey.
The research has no Google Play data: recommendations rely on queries and the App Store.
Benchmarks: 4.5+ (Targeting higher than competitor average of 4.21) · 100+ (Starting from zero, aiming for social proof) · Localizations: en
| Name | .com | .app | App Store | Why |
|---|---|---|---|---|
| YogaTrust yogatrust | taken | free | free | Directly addresses the 'trust' pain point. |
| SeniorsYoga seniorsyoga | taken | free | free | Clear niche targeting. |
| SimpleYoga simpleyoga | taken | free | free | Emphasizes ease of use for beginners. |
| HonestYoga honestyoga | taken | — | free | Highlights transparency in pricing and content. |
| ChairYoga chairyoga | — | — | free | Directly targets the high-intent niche phrase. |
Domains checked via RDAP, names via the App Store. Check trademarks before registering.
Yoga Without the Scams
Transparent pricing, human-curated content, and safe chair yoga for seniors and beginners.
Cancel anytime directly in the app with one click. No phone calls or emails required.
Yes, we specialize in beginner-friendly and chair yoga classes.
| Channel | What the data supports | First step | Effort | When |
|---|---|---|---|---|
| SEO for Chair Yoga Organic search | Weak SERPs for 'chair yoga app' and 'seniors' allow easy ranking. | Create landing page for 'chair yoga for seniors' and optimize for low-competition keywords. | low | now |
| App Store Optimization App stores | High competition in general 'yoga' but low in 'chair yoga' sub-niche. | Optimize app title and keywords for 'chair yoga' and 'seniors'. | medium | now |
| Reddit & Facebook Groups Communities | Seniors and caregivers discuss yoga apps in these communities. | Join senior care and yoga groups, share helpful tips, and mention the app organically. | medium | at launch |
| YouTube Tutorials Content and video | Informational queries for 'chair yoga' are high intent. | Create free chair yoga tutorial videos on YouTube linking to the app. | high | at launch |
Metrics:
Interview questions:
| Risk | What to do |
|---|---|
| High CAC due to competitive yoga market. | Focus on low-competition long-tail keywords and organic community growth. |
| User churn due to subscription fatigue. | Offer a one-time purchase option or very clear, low-cost subscription. |
| Content quality issues leading to bad reviews. | Strictly curate human-instructor content and monitor reviews closely. |
| Regulatory scrutiny on subscription practices. | Ensure full compliance with App Store and Google Play subscription policies. |
The report was written by a language model from the collected research data and may be inaccurate; each recommendation cites its source, verify it against the raw data. Generated 2026-09-27T17:46:31+00:00.
Data: search demand, search results, the App Store, public-interest and developer community signals. The verdict is computed by rules from these numbers; the explanation and the plan are written by a language model. Both are evidence to check, not a promise.
There is demand, but not everything is in its favour. TGGET scored “yoga app” 0 on a scale from -6 to +5. In its favour: search results are open. Against it: interest is falling. The verdict is “Needs validation”.
TGGET measured 2,900 monthly searches for “yoga app” in the United States in September 2026. Search interest fell by 33% over a year.
3 of 3 checked search results are weak and 0 are strong. 48 competing apps were found in the App Store; 16 of them have more than 10,000 ratings, and the median app has 4,216 ratings.
A click in paid search costs about $5.15, and competitors in this niche charge for their products.
Through “free yoga app”: 1,600 searches a month and weak search results.
TGGET computes the verdict by rules from five measured factors: demand, its change over a year, competition in the app stores, the strength of the search results and the cost of paid traffic. Each factor adds or takes away points and the sum decides, so the same numbers always give the same answer. A language model writes the explanation and the plan; it does not choose the verdict.
Three full researches are free: demand, sub-niches, competitors, App Store and community signals, and a report like this one. Type a phrase or describe the idea in your own words.
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