Should you build a product in this niche? An answer from the numbers: search demand, competitors, napkin economics and what to build first.
Updated · How TGGET measures a niche
Verdict · confidence: medium
The currency converter app market is declining (YoY -18%) and highly contested by giants like XE and Wise. While search opportunities exist for 'best' and 'free' queries, the high competition in App Store (49 apps, 22% giant share) and user dissatisfaction with legacy apps create a 'maybe' scenario. Success requires a niche focus on offline, ad-free simplicity to bypass the noise.
| Factor | Value | Level | Score |
|---|---|---|---|
| Demand | 2,900 searches a month | medium | 0 |
| Change over a year | -18% over a year | stable | 0 |
| App store | 11 of 49 apps with 10,000+ ratings, median 2,765 ratings | contested | 0 |
| Search results | 1 of 3 checked search results are weak, 0 strong | mixed | 0 |
| Paid traffic | $0.88 a click, people pay in this niche | affordable | +1 |
Sum of scores: +1. The verdict is computed by rules from the numbers of the research; its explanation is written by the model.
Source: TGGET, researched on 29 September 2026.
Entry point: "currency converter app best": 1,000 searches a month, weak search results.
Positioning
A minimalist, offline-first currency converter for travelers and frequent users who value speed and simplicity over financial services.
For whom: Travelers, expats, and international shoppers who need quick, reliable offline access to exchange rates without ads or complex UI.
Main job: Instantly convert currencies offline with high accuracy and zero friction.
Platform
IOS+ANDROID
Monetization: Freemium with optional premium for features · 3 paid apps in store, 46 free. Users willing to pay for ad-free/extras.
1UI changes make it difficult to click currencies or enter numbers. strong
Evidence: 12 complaints from XE reviews citing 'terrible update' and 'difficult to click'.
What the product does: Simple, large touch targets and fixed, intuitive layout.
2App pushes ads and unnecessary financial products. strong
Evidence: 8 complaints mentioning 'pushing ads' and 'nonsense products'.
What the product does: Ad-free experience or non-intrusive premium model.
3No offline functionality or symbols missing. medium
Evidence: 5 complaints about 'removed symbols' and 'offline' needs.
What the product does: Full offline mode with currency symbols and codes.
4Cannot correct mistakes easily. weak
Evidence: 2 complaints about inability to edit input.
What the product does: Easy backspace and edit functionality.
| Feature | Pain | Priority | Why |
|---|---|---|---|
| Offline currency conversion with symbols | №3 | must | Addresses 5 complaints about offline needs and missing symbols. |
| Simple, fixed UI with large touch targets | №1 | must | Addresses 12 complaints about difficult clicks and bad updates. |
| No ads in MVP | №2 | must | Addresses 8 complaints about intrusive ads. |
| Easy input correction | №4 | should | Addresses 2 complaints about editing mistakes. |
| Competitor | Type | Pricing | App | Score |
|---|---|---|---|---|
| xe.com Xe: Currency Exchange Rates and International Money Transfers | SaaS | no | no | — |
| currencyapp.com Currency | A powerful yet simple currency converter | site | no | yes | — |
| wise.com Wise: международный аккаунт | Деньги без границ | Wise (Сербия) | SaaS | yes | no | — |
| Unit Converter - Best Unit App Alan Mrvica | App Store | free | yes | 4.8 · 196,110 |
| My Currency Converter & Rates JRustonApps B.V. | App Store | free | yes | 4.9 · 130,897 |
| Xe Money Transfer & Currency XE.com Inc. | App Store | free | yes | 4.8 · 125,271 |
| Wise: Global Money Transfer Wise Payments Ltd | App Store | free | yes | 4.6 · 110,974 |
| GlobeConvert Currency & Units Ievgenii Lebid | App Store | free | yes | 4.8 · 81,318 |
Price
$2.99 one-time or $0.99/month for premium
Competitors like Unit Converter have paid versions; users complain about ads.
Does it add up
Break-even in first purchase if CAC is $0.088.
Customer acquisition cost
$0.088 (assuming 10% conversion from paid search click)
Paid search: CPC $0.88 · bids $0.08–$1.49 · competition: Low
Revenue per customer
$3.00 (assuming $2.99 price and 50% retention)
Assumptions to validate:
Product · 11 · 3,390
currency converter app (2,900) · currency converter app for android (140) · iphone app currency converter (110) · currency converter calculator app (90) · live currency converter app (50) · currency converter app offline (40)
Commercial · 10 · 740
currency converter app free (590) · currency converter app for iphone free (40) · free currency converter app for android (40) · currency converter calculator online free app (10) · currency converter app free download (10) · currency converter offline app download (10)
Comparisons · 19 · 1,530
currency converter app best (1,000) · best free currency converter app (110) · best currency converter android app (90) · best iphone currency converter app (90) · best free currency converter app for iphone (40) · best free currency converter app for android (30)
home · Product
title: Best Offline Currency Converter App (35)
H1: Simple, Offline Currency Converter
description: Convert currencies offline with no ads. Fast, accurate, and simple. (67)
currency converter app · currency converter app offline · live currency converter app
Compete with XE and Wise on simplicity.
comparison · Comparisons
title: Best Currency Converter Apps 2026 (33)
H1: Best Currency Converter Apps
description: Compare top currency converter apps for iOS and Android. (56)
best currency converter app · best free currency converter app · best currency converter android app
Target 'best' queries with weak SERPs.
faq · Informational
title: Currency Converter FAQ (22)
H1: Frequently Asked Questions
description: Answers about offline converters, rates, and features. (54)
currency converter calculator app · currency converter app for travel
Capture informational intent.
| Topic | Format | When | Phrases |
|---|---|---|---|
| How to convert currency offline | guide | August | currency converter app offline · offline currency converter app android |
| Best currency converters for travel | article | March | currency converter app for travel · best currency converter app for travel |
Yes, our app works fully offline with cached rates.
No, our app is completely ad-free for a better experience.
Name: Currency Converter (18/30)
Subtitle: Offline & No Ads (16/30)
Keywords: travel,exchange,rate,free,calculator (36/100)
Category: Finance
Promotional text: The simplest way to convert currencies offline.
Screenshots:
Name: Currency Converter - Offline (28/30)
Short description: Fast, offline currency converter with no ads. (45/80)
Key phrases: currency converter, offline, travel, exchange rate, no ads
Convert currencies offline with no ads. Simple, fast, and accurate. Perfect for travelers.
The research has no Google Play data: recommendations rely on queries and the App Store.
Benchmarks: 4.8 · 1000 · Localizations: en, es, fr, de
| Name | .com | .app | App Store | Why |
|---|---|---|---|---|
| Currify currify | taken | taken | free | Simple, memorable, implies currency. |
| OffConvert offconvert | free | free | free | Highlights offline functionality. |
| SwiftRate swiftrate | taken | free | similar exists | Emphasizes speed. |
| PureConvert pureconvert | taken | — | free | Emphasizes ad-free purity. |
| TravelRate travelrate | — | — | similar exists | Targets travel niche. |
Domains checked via RDAP, names via the App Store. Check trademarks before registering.
Convert Currencies Offline, No Ads
The simplest, fastest currency converter for travelers.
Yes, the core converter is free and ad-free.
Yes, fully offline.
| Channel | What the data supports | First step | Effort | When |
|---|---|---|---|---|
| SEO for 'best' and 'offline' Organic search | Weak SERPs for 'best' and high demand for 'offline'. | Create comparison page for 'best currency converter'. | medium | now |
| App Store Optimization App stores | High competition requires strong ASO. | Optimize title and keywords for 'offline' and 'no ads'. | medium | now |
| HackerNews and GitHub Communities | High activity in 'Show HN' for minimalist converters. | Post 'Show HN' for minimalist converter. | low | at launch |
| Paid Search Paid traffic | Low CPC ($0.88) and low competition. | Launch Google Ads for 'currency converter app free'. | medium | later |
Metrics:
Interview questions:
| Risk | What to do |
|---|---|
| High competition from XE and Wise. | Focus on niche: offline, ad-free, simple. |
| Declining demand. | Target travel and offline subniches. |
The report was written by a language model from the collected research data and may be inaccurate; each recommendation cites its source, verify it against the raw data. Generated 2026-09-29T09:31:40+00:00.
Data: search demand, search results, the App Store, public-interest and developer community signals. The verdict is computed by rules from these numbers; the explanation and the plan are written by a language model. Both are evidence to check, not a promise.
There is demand, but not everything is in its favour. TGGET scored “currency converter app” +1 on a scale from -6 to +5. In its favour: paid traffic is affordable. The verdict is “Needs validation”.
TGGET measured 2,900 monthly searches for “currency converter app” in the United States in September 2026. Search interest is about stable: -18% over a year.
1 of 3 checked search results is weak and 0 are strong. 49 competing apps were found in the App Store; 11 of them have more than 10,000 ratings, and the median app has 2,765 ratings.
A click in paid search costs about $0.88, and competitors in this niche charge for their products.
Through “currency converter app best”: 1,000 searches a month and weak search results.
TGGET computes the verdict by rules from five measured factors: demand, its change over a year, competition in the app stores, the strength of the search results and the cost of paid traffic. Each factor adds or takes away points and the sum decides, so the same numbers always give the same answer. A language model writes the explanation and the plan; it does not choose the verdict.
Three full researches are free: demand, sub-niches, competitors, App Store and community signals, and a report like this one. Type a phrase or describe the idea in your own words.
Start a research