Should you build a product in this niche? An answer from the numbers: search demand, competitors, napkin economics and what to build first.
Updated · How TGGET measures a niche
Verdict · confidence: high
Decision is 'maybe' with high confidence. Demand is growing (+69% YoY) but search SERPs are closed (0 weak out of 3 checked), making organic entry difficult. Paid search is expensive ($16.09 CPC) with low competition index, suggesting high barrier to entry via ads. The niche is dominated by mobile giants in App Store, but B2B professional segment shows moderate strength in SERPs, offering a narrow path. High CAC and closed search reduce viability.
| Factor | Value | Level | Score |
|---|---|---|---|
| Demand | 1,900 searches a month | medium | 0 |
| Change over a year | +69% over a year | growing | +1 |
| App store | 6 of 39 apps with 10,000+ ratings, median 94 ratings | open | +1 |
| Search results | 0 of 3 checked search results are weak, 0 strong | taken | -1 |
| Paid traffic | $16.09 a click, people pay in this niche | expensive | -1 |
Sum of scores: 0. The verdict is computed by rules from the numbers of the research; its explanation is written by the model.
Source: TGGET, researched on 29 September 2026.
Entry point: None of the checked phrases has weak search results.
Positioning
Professional B2B SaaS for wedding planners and venues, focusing on operational efficiency (tables, vendors, BEOs) rather than consumer inspiration.
For whom: Professional wedding planners, venue managers, and event agencies.
Main job: Manage complex logistics, seating arrangements, and vendor coordination for multiple clients simultaneously.
Platform
WEB+MOBILE
Monetization: SaaS Subscription · Competitors (Planning Pod, EventPro, Prismm) use pricing pages, indicating willingness to pay for professional tools.
1Lack of specialized tools for table planning and seating charts in general apps. strong
Evidence: 10 searches for 'wedding table planning software' (product cluster).
What the product does: Dedicated interactive table planner module.
2Fragmented tools for professional workflow (leads, BEOs, payments). strong
Evidence: Competitor 'Planning Pod' highlights replacing 'patchwork apps' for venues.
What the product does: All-in-one dashboard for leads, BEOs, and reporting.
3Need for Mac-specific or open-source solutions for tech-savvy planners. medium
Evidence: 10 searches each for 'wedding planning software for mac' and 'open source wedding planning software'.
What the product does: Native Mac app or open-source core with paid support.
| Feature | Pain | Priority | Why |
|---|---|---|---|
| Interactive Table Planner | №1 | must | Directly addresses 'wedding table planning software' query (10 searches). |
| Vendor & BEO Management | №2 | must | Addresses 'professional wedding planning software' intent (40 searches) and competitor gaps. |
| Mac Native App | №3 | should | Captures specific 'for mac' search volume (10 searches). |
| Competitor | Type | Pricing | App | Score |
|---|---|---|---|---|
| planningpod.com Planning Pod — Venue management software venues actually run on | SaaS | yes | no | — |
| eventpro.net Venue Management Software | EventPro | SaaS | yes | no | — |
| prismm.com Prismm is now a part of Cvent! - Online Event Planning Software Platform | SaaS | yes | no | — |
| planning.wedding Free Online Wedding Planner — Plan Everything in One Place | SaaS | yes | yes | — |
| The Knot: Wedding Planner App The Knot Inc. | App Store | free | yes | 4.9 · 221,633 |
| Dream Wedding: Bridal Makeover MAGLAB OYUN TEKNOLOJILERI BILISIM YAZILIM TASARIM YAYINCILIK TICARET A S | App Store | free | yes | 4.6 · 116,242 |
| Zola - Wedding Planner Zola, Inc. | App Store | free | yes | 4.9 · 97,638 |
| Wedding Planner by WeddingWire WeddingWire | App Store | free | yes | 4.8 · 45,890 |
| Dream Wedding Planner Game Cocoplay Limited | App Store | free | yes | 4.6 · 28,347 |
Price
$50-100/month per planner
Competitors like Planning Pod and EventPro have pricing pages, indicating B2B SaaS model.
Does it add up
Payback period is ~10 months. LTV/CAC ratio is 3.7, which is acceptable but tight given high CAC.
Customer acquisition cost
$160.90 (Assuming 10% conversion rate from click to lead, $16.09 CPC).
Paid search: CPC $16.09 · bids $2.75–$16.85 · competition: Low
Revenue per customer
$600 (Assuming $50/mo price, 12 months retention).
Assumptions to validate:
Product · 11 · 2,120
wedding planning software (1,900) · wedding event planning software (90) · professional wedding planning software (40) · wedding planning software for brides (20) · online wedding planning software (10) · wedding planning software for mac (10)
Commercial · 4 · 70
free wedding planning software (40) · wedding planning software free download (10) · free wedding and event planning software (10) · free wedding planning software for wedding planners (10)
Comparisons · 3 · 70
best wedding planning software (40) · best free wedding planning software (10) · best wedding planning software for professionals (20)
home · Product
title: Wedding Planning Software for Professionals (43)
H1: Professional Wedding Planning Software
description: All-in-one wedding planning software for professionals. Manage vendors, BEOs, and seating charts. (97)
wedding planning software · professional wedding planning software · wedding event planning software
Competitors have moderate strength; need strong content to differentiate.
feature · Product
title: Wedding Table Planner (21)
H1: Wedding Table Planning Software
description: Easy-to-use wedding table planning software. Drag-and-drop seating charts for weddings. (87)
wedding table planning software · wedding planning software for brides
Low volume but high intent; easy to rank if content is specific.
comparison · Comparisons
title: Best Wedding Planning Software (30)
H1: Best Wedding Planning Software for Professionals
description: Compare top wedding planning software for professionals. Features, pricing, and reviews. (88)
best wedding planning software · best wedding planning software for professionals
High commercial intent; capture comparison traffic.
| Topic | Format | When | Phrases |
|---|---|---|---|
| How to Plan a Wedding Table Seating Chart | guide | April, May, September | wedding table planning software · wedding planning software for brides |
| Top 10 Wedding Planning Software for Professionals | comparison | Year-round | best wedding planning software · professional wedding planning software |
Look for software that includes vendor management, BEOs, and table planning. Professional tools like Planning Pod and our solution offer these features.
Yes, some professional wedding planning software offers native Mac apps or web-based solutions compatible with Mac.
Name: Wedding Planner Pro (19/30)
Subtitle: For Planners & Venues (21/30)
Keywords: planning,software,event,venue,table,seating,beo,vendor (54/100)
Category: Productivity
Promotional text: The only wedding planning software built for professionals. Manage tables, vendors, and BEOs in one place.
Screenshots:
Name: Wedding Planner Pro (19/30)
Short description: Professional wedding planning software for planners and venues. (63/80)
Key phrases: wedding planning software, wedding event planning software, professional wedding planning software, wedding table planning software, wedding planning software for mac, open source wedding planning software
Wedding Planner Pro is the all-in-one software for professional wedding planners and venue managers. Features include interactive table planning, vendor management, BEO generation, and reporting. Unlike consumer apps, we focus on the operational needs of professionals. Compatible with Mac and mobile.
The research has no Google Play data: recommendations rely on queries and the App Store.
Benchmarks: 4.5+ (Targeting higher than median 4.86 of giants by focusing on B2B utility) · 100+ (Initial goal) · Localizations: en
| Name | .com | .app | App Store | Why |
|---|---|---|---|---|
| WedPlanPro wedplanpro | taken | free | free | Clear, professional, and includes key terms. |
| TableMate tablemate | taken | taken | similar exists | Focuses on the niche table planning feature. |
| BEOManager beomanager | taken | taken | free | Targets specific professional pain point. |
| PlannerOS planneros | taken | taken | free | Suggests open-source or operating system for planners. |
| WedVenue wedvenue | taken | free | free | Targets venue managers specifically. |
Domains checked via RDAP, names via the App Store. Check trademarks before registering.
Professional Wedding Planning Software
Manage vendors, BEOs, and seating charts in one place. Built for planners, not consumers.
No, this is for professional wedding planners and venue managers.
Yes, we offer a native Mac app.
| Channel | What the data supports | First step | Effort | When |
|---|---|---|---|---|
| GitHub & Developer Forums Communities | 31 total mentions on GitHub, indicating interest from tech-savvy planners. | Post open-source version or Mac app on GitHub and relevant forums. | low | now |
| Venue Management Platforms Partnerships and integrations | Competitors like Planning Pod target venues; partner with them for cross-selling. | Identify 5 venue management platforms and propose integration. | medium | at launch |
| Google Ads Paid traffic | CPC is $16.09, but low competition index (17) allows for targeted bids. | Launch search ads for 'wedding table planning software' and 'professional wedding planning software'. | high | later |
Metrics:
Interview questions:
| Risk | What to do |
|---|---|
| High CAC due to expensive paid search. | Focus on organic content and community building on GitHub. |
| Closed search SERPs make organic growth difficult. | Target long-tail keywords and niche communities. |
| Dominance of mobile giants in App Store. | Focus on B2B web platform, not consumer mobile app. |
| Low search volume for niche features. | Expand to broader 'event planning software' keywords. |
The report was written by a language model from the collected research data and may be inaccurate; each recommendation cites its source, verify it against the raw data. Generated 2026-09-29T09:51:32+00:00.
Data: search demand, search results, the App Store, public-interest and developer community signals. The verdict is computed by rules from these numbers; the explanation and the plan are written by a language model. Both are evidence to check, not a promise.
There is demand, but not everything is in its favour. TGGET scored “wedding planning software” 0 on a scale from -6 to +5. In its favour: interest is growing, the app stores are open. Against it: search results are held by strong sites, paid traffic is expensive. The verdict is “Needs validation”.
TGGET measured 1,900 monthly searches for “wedding planning software” in the United States in September 2026. Search interest grew by 69% over a year.
0 of 3 checked search results are weak and 0 are strong. 39 competing apps were found in the App Store; 6 of them have more than 10,000 ratings, and the median app has 94 ratings.
A click in paid search costs about $16.09, and competitors in this niche charge for their products.
None of the phrases TGGET checked has weak search results, so there is no easy way in through search.
TGGET computes the verdict by rules from five measured factors: demand, its change over a year, competition in the app stores, the strength of the search results and the cost of paid traffic. Each factor adds or takes away points and the sum decides, so the same numbers always give the same answer. A language model writes the explanation and the plan; it does not choose the verdict.
Three full researches are free: demand, sub-niches, competitors, App Store and community signals, and a report like this one. Type a phrase or describe the idea in your own words.
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